Distribution Channels and Strategic Partners

Since content development is our main business line, we distribute/disseminate that through rural information centers (RICs) and Grameen phone community information centers (GPCICs). Beside this, we also distribute our findings through Daily Prothom Alo, Daily Ittefaq and Daily Somokal to mass people. Our website is equipped with the contents we have developed for gross level usages. We also arrange Courtyard meeting in rural areas through RICs (GHAT & Alokito Gram) and CICs. Recently we have introduced a call center content through BanglaLink 7676 service which is intended to disseminate agri information through BanglaLink subscriber.

Partners

KATALYST:
Win has successfully completed several projects strategically supported by KALATYST. Katalyst is considered to be one of the most successful market development projects in the world. Since 2003 Katalyst has achieved significant jobs and income impact by increasing the competitiveness of micro, small and medium sized enterprises in selected urban and rural sectors. Katalyst follows a pro-poor, market development approach in promoting economic growth. Katalyst focuses on sectors with high growth potential in terms of jobs, productivity, and profitability, and where there are other strategic economic considerations (such as export potential). Katalyst partners with a wide range of private and public sector organizations in order to leverage our resources and maximize impact.

Back in the year 2006, Win has introduced two info-based portal named ghatbd.com and alokitogram.com through which information on agriculture and necessary daily needs have been disseminated throughout the marginal farmers in the rural areas of Bangladesh. The dissemination medium was rural tele-centers.

GrameenPhone:

Grameenphone is now the leading telecommunications service provider in the country with more than 23 million subscribers as of December 2009. Presently, there are about 50 million telephone users in the country, of which, a little over one million are fixed-phone users and the rest mobile phone subscribers.

Back in the year 2007, Win searched out the need of particular contents from the grass-root level and host those in the first-ever argo-based portal in Bangladesh named ruralinfobd.com. From 2007 till date all the CIC’s (Community Information Centers) under GrameenPhone authority has been using these information to serve the local farmers, as per their need.

BanglaLink:

Banglalink (BL) is the second leading mobile company which is a 100% owned subsidiary of orascom telecom holding s.a.e., egypt, ("oth") in Bangladesh. Banglalink’s success was based on a simple mission: "bringing mobile telephony to the masses" which was the cornerstone of its strategy. banglalink changed the mobile phone status from luxury to a necessity and brought mobile telephone to the general people of bangladesh and made a place in their hearts. the mobile phone has become the symbol for the positive change in bangladesh.

In the year 2008, Win joinlty with BL has introduced first-ever agro-based call-centers in Bangladesh under service named “jiggyasha 7676”. It is a state-of-the-art system to receive, deliver and maintain ago-based queries from all over the country. It is human-agent based, not “IVR” so that callers can easily interact with the information delivery human agent and find out the best solution for their problems. In the last few months its call-landing rates approximately was 75,000- 1,00,000 per month.